How to Talk to Voters (Badly)

TPM Livewire today:

Iowa Republican Senate candidate Mark Jacobs said the best way to connect with women is on an “emotional level.”

Jacobs made the comments during an interview with Iowa’s WHO-TV in Des Moines on Sunday.

“I think you have to connect with women on an emotional level,” Jacobs said. “And with a wife of 25 years and an 18-year-old daughter, I’ve had a lot of coaching on that.”

Because if we know anything at all about American politics, it’s that our male voters are uniformly stone-cold machines of hyper-rational logic who totally don’t freak out over any perceived threat to their status in the social, economic, and gender hierarchies, resulting in their surrender to factually incorrect emotional appeals and poorly conceived policy ideas.

In contrast, who can understand the mystery of women voting exactly in line with their financial, health, safety, and bodily autonomy interests time and again? Must be an emotional decision.